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	<title>Morgan Lashbrook Portfolio</title>
	<link>https://morganlashbrook.com</link>
	<description>Morgan Lashbrook Portfolio</description>
	<pubDate>Sat, 25 May 2024 10:58:59 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://morganlashbrook.com/Home</link>

		<pubDate>Tue, 27 Oct 2020 02:54:37 +0000</pubDate>

		<dc:creator>Morgan Lashbrook Portfolio</dc:creator>

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		<title>Shinola Mackinac Watch Launch Campaign</title>
				
		<link>https://morganlashbrook.com/Shinola-Mackinac-Watch-Launch-Campaign</link>

		<pubDate>Thu, 27 Jul 2023 00:38:39 +0000</pubDate>

		<dc:creator>Morgan Lashbrook Portfolio</dc:creator>

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Shinola Mackinac Watch Launch Campaign




	
	role ︎ designer channels ︎ digital, print, social, paidpublished ︎ 2024



	
	
Inspired by the sailing legacy of the 333 mile stretch race to Mackinac Island, the Mackinac watch pays homage to centuries of Great Lakes sailing heritage. Crafted in a limited edition of just 500 units, the latest Mackinac iteration features a distinctive 40mm square stainless steel case, milanese band, caseback window, and bermuda blue dial.
The challenge of this campaign was to sell one of Shinola’s highest price point watches in a marketplace where buyers were polarized on their affinity for the design. We decided to highlight the the unique details and features of the watch to entice watch collectors—while also marrying in the sailing culture of the Great Lakes that inspired the design of the watch.

This design direction of water and sailing was executed by shooting photography of the watch on literal water sets, layering in the striking color of the bermuda blue dial into the landing page and social content, and accenting the storytelling with visuals of sailing flags spelling out “Shinola” and “The Great Lakes”.&#38;nbsp;
	




&#60;img width="720" height="4394" width_o="720" height_o="4394" data-src="https://freight.cargo.site/t/original/i/761f8826decb190039af3c1c0387b69d483bd6d7d4f18e382c6a2c150baf7e92/Mackinac-PDP-Desktop-Smaller.png" data-mid="211687429" border="0"  src="https://freight.cargo.site/w/720/i/761f8826decb190039af3c1c0387b69d483bd6d7d4f18e382c6a2c150baf7e92/Mackinac-PDP-Desktop-Smaller.png" /&#62;
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		<title>Shinola Wild Postings Campaign</title>
				
		<link>https://morganlashbrook.com/Shinola-Wild-Postings-Campaign</link>

		<pubDate>Sat, 25 May 2024 10:58:59 +0000</pubDate>

		<dc:creator>Morgan Lashbrook Portfolio</dc:creator>

		<guid isPermaLink="true">https://morganlashbrook.com/Shinola-Wild-Postings-Campaign</guid>

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Shinola Wild Postings




	
	role ︎ lead designer channels ︎ Print, OOHpublished ︎ 2023



&#60;img width="1200" height="801" width_o="1200" height_o="801" data-src="https://freight.cargo.site/t/original/i/3a8ed8452765dad39544a555fedf2cc8c88fc99fb90d77104702c6130a412542/IMG_6658.JPG" data-mid="211640131" border="0"  src="https://freight.cargo.site/w/1000/i/3a8ed8452765dad39544a555fedf2cc8c88fc99fb90d77104702c6130a412542/IMG_6658.JPG" /&#62;


	
	Shinola Detroit is a watch and leather manufacturer and retailer headquartered in Detroit, Our mission is to create timeless everyday pieces meant to be lived in, worn out, and well loved.

For this Shinola Out of Home campaign, I spearheaded the creation of eye-catching wheat pasted posters strategically placed in high traffic urban areas across New York City and Chicago. Our goal was to amplify brand awareness beyond Shinola's Detroit roots, enticing city dwellers to embrace Shinola's craftsmanship and quality. 
Each wheat paste series displayed custom brand illustrations, the local Shinola store address and a QR link to Shinola.com, seamlessly guiding curious passersby to explore the brand further. Through this dynamic blend of offline and online engagement, we aimed to cultivate a newfound appreciation for Shinola's ethos and products in targeted growing markets outside of Detroit.
	



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	Shinola Detroit built the first watch factory in America in over fifty years, and the legacy of Detroit watchmaking is well underway. Shinola celebrated its 10-year brand anniversary in Fall of 2023.
This OOH campaign received over 1,000 QR scans and an 8% increase in site traffic—as well as boosted foot traffic to target stores during the campaign.
	



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		<title>Grosse Pointe Chamber of Commerce</title>
				
		<link>https://morganlashbrook.com/Grosse-Pointe-Chamber-of-Commerce</link>

		<pubDate>Mon, 25 Apr 2022 12:49:00 +0000</pubDate>

		<dc:creator>Morgan Lashbrook Portfolio</dc:creator>

		<guid isPermaLink="true">https://morganlashbrook.com/Grosse-Pointe-Chamber-of-Commerce</guid>

		<description>Grosse Pointe Chamber
of Commerce Brand Kitrole ︎ designer, researcher, interviewer
channels ︎ branding, brand strategy, brand research
published ︎ 2022


















	
	
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	How Do You Reshape a Community Resource to  Address New Community Needs?When the Grosse Pointe Chamber of Commerce chose to rebrand, it was a response to understanding that Covid had changed the working world forever. With changing needs of both the community and local businesses, it was time for the GPCC to transform itself to be more responsive to a world with diverse perspectives and business challenges.&#38;nbsp;
This rebrand answers that challenge with a new brand identity focused on having a simple and adaptable system of arrows to represent the involvement of the Grosse Pointe Chamber within the community, “pointing” both inwards to businessess and events in Grosse Pointe and outwards to the Grosse Pointe Community.&#38;nbsp;

	






	
	The Challenge
• What is the role of the Grosse Pointe Chamber of Commerce in a post-covid world?


• Address the shift in services and aims to enhance community outreach opportunities in Grosse Pointe &#38;amp; beyond with a rebrand.





	










Questions to Consider

• How can GPCC pivot to meet new demands while maintaining the needs of traditional business models?


• How can the GPCC partner and share resources new and old within the community?


• How can GPCC become a leader in fostering an environment that is more inclusive and accessible to all local citizens and nearby communities through events/programing/memberships?





	


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	My Role on The Research Team
As a group of eight, we split into teams to conduct extensive research. Our studio research included a brand audit, competative research of other chambers, mind-mapping, interviews with community members and copywriting new brand benchmarks (mission, vision, essence, and brand promise).
Due to my skills in writing, critical thinking, empathy, and insight I was appointed to the team that focused on connecting with and interviewing ten Grosse Pointe community leaders, developing personas, and copywriting new brand benchmarks to set the stage for the new Grosse Pointe Chamber of Commerce brand.
	




	
	Areas of Research
• Other chambers of commerce who are making these shifts already ~ Longmont, CO, Evanston, IL, Detroit, MI, Ontario, CA.


• Interviews with business owners, GPCC leadership &#38;amp; Grosse Pointe community • Areas of business that are expanding and how work is changing.
(e-commerce, gig economy, freelance, alternative business models, minority business support, attracting new businesses to the Pointes)


	Recommendations for The Chamber • Civic Advocacy &#38;amp; Community Engagement

• BIPOC / Minority Business Support

• Gig Economy &#38;amp; E-commerce Resources

• Detroit as a Sister City
	




	
	
	MissionThe Grosse Pointe Chamber of Commerce is an organization dedicated to unifying the Pointes through civic engagement, equitable business development, &#38;amp; community advocacy.Essence Equity. Engagement. Opportunity.

	PromiseThe Grosse Pointe Chamber fosters the creation, development, &#38;amp; growth of sustainable business models benefiting the community &#38;amp; county as a whole.VisionThe Grosse Pointes are a thriving residential community dedicated to creating &#38;amp; maintaining space for all types of people &#38;amp; their businesses.The Grosse Pointe Chamber of Commerce envisions a future emphasizing equity &#38;amp; inclusion, business expansion, &#38;amp; youth development within the Pointes &#38;amp; neighboring areas.


	

	
	Grosse Pointe Chamber of Commerce Comparatives, Brand DNA, User Personas&#38;nbsp;︎ Click images to enlarge
	


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Grosse Pointe Chamber of Commerce Research Presentation ︎ Collaborated with Madie Grahm and Sam Pickett
	
	
 
	


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</description>
		
	</item>
		
		
	<item>
		<title>Folio Coworking Offices Website Design</title>
				
		<link>https://morganlashbrook.com/Folio-Coworking-Offices-Website-Design</link>

		<pubDate>Tue, 27 Oct 2020 04:52:59 +0000</pubDate>

		<dc:creator>Morgan Lashbrook Portfolio</dc:creator>

		<guid isPermaLink="true">https://morganlashbrook.com/Folio-Coworking-Offices-Website-Design</guid>

		<description>Folio Coworking Offices Website Designrole ︎ web designer, content strategist
channels ︎ website design, interaction, UX/UI
published ︎ 2020




&#60;img width="3124" height="1820" width_o="3124" height_o="1820" data-src="https://freight.cargo.site/t/original/i/b3042128749097de36cc1b7df28090118393f2acac69d620c8602a810cd0743d/FolioOffices-Homepage.png" data-mid="139322712" border="0"  src="https://freight.cargo.site/w/1000/i/b3042128749097de36cc1b7df28090118393f2acac69d620c8602a810cd0743d/FolioOffices-Homepage.png" /&#62;
	
	When Folio partner and owner Dan Stahkiv approached me to talk about re-designing Folio’s website, he was getting too many direct emails about questions that could’ve been answered via the site. Potential new members were bouncing from the website, unable to find the information they needed, and reaching out to Dan directly. Folio needed a website that clearly conveyed it was a local neighborhood co-working space, with a new Ferndale location on the way. Folio’s website also needed to showcase it’s affordable membership pricing, the building space, and ammenities available.
For the reimagined look of Folio’s website, we focused translating the open feel of the open floor plan at Folio to a visual direction for the website.
I took this project from a conversation with Dan at a local brewery to wireframes and a fully functional site in just a few weeks.
We brainstormed necessary content and refined the site as Folio’s needs and goals have evolved over the years.&#38;nbsp;
	


View Folio Website Here&#38;nbsp;


&#60;img width="840" height="469" width_o="840" height_o="469" data-src="https://freight.cargo.site/t/original/i/7f937dda2cba4d3284ace57a1388f5133520ee111ab845f1a988e9b2ce142c89/Screen-Shot-2020-10-22-at-8.01.37-AM-copy.png" data-mid="86814870" border="0"  src="https://freight.cargo.site/w/840/i/7f937dda2cba4d3284ace57a1388f5133520ee111ab845f1a988e9b2ce142c89/Screen-Shot-2020-10-22-at-8.01.37-AM-copy.png" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Detroit Motown Museum Rebrand</title>
				
		<link>https://morganlashbrook.com/Detroit-Motown-Museum-Rebrand</link>

		<pubDate>Tue, 26 Apr 2022 20:12:28 +0000</pubDate>

		<dc:creator>Morgan Lashbrook Portfolio</dc:creator>

		<guid isPermaLink="true">https://morganlashbrook.com/Detroit-Motown-Museum-Rebrand</guid>

		<description>Detroit Motown Museum Rebrandrole ︎ designer, researcher, interviewer
channels ︎ branding, brand strategy, brand research
published ︎ 2022


















	
	
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The Motown Legacy
In late 1959, local record store owner Berry Gordy Jr. decided he wanted to start a record label. He was inspired by the Ford assembly line, and wanted to create a place where musician acts could sing, songwrite, dance, and perform, all in one place.&#38;nbsp;Motown Records is where many legendary greats such as The Jackson Five, Stevie Wonder, Marvin Gaye, The Temptations, The Supremes, Diana Ross, Smokey Robinson, and many more got their start. &#38;nbsp;




"Hitsville U.S.A." is the nickname given to Motown Records’&#38;nbsp; first headquarters and recording studio. Located at 2648 West Grand Boulevard in Detroit, Michigan, the original Motown houses still stand where they stood over 50 years ago, a focal point of what is now the Motown Museum today.
How Do You Share Legacy With a New Generation?When my team and I started working on our research for this project, the Motown Museum was closed for renovations. However, we were able to use our connections in the architecture industry to sit down with the architect of record for the Motown Museum expansion, Hamilton Anderson Associates, and gain some insight into the plan for the future of the museum.&#38;nbsp;
I sat down with Mark Farlow, Principal of Design at HAA to talk about how the museum expansion was slated to be a creative hub for entrepreneurship and education community-focused engagement
programs. We also talked about 














mixed-use spaces in
architectural design, and how they end up being a good investment for the community because you get so much more out of the space. Mark ended up saying something about legacy that stuck out to me for the rest of the rebrand, “We must look forwards and backwards to position ourselves in preserving legacy”.
This conversation set in motion the tone for the rest of the rebrand. We needed to find a way to showcase Motown’s powerhouse musical legacy, but also think about how it could play a role in shaping the future of music, culture, and creativity in Detroit.&#38;nbsp;

Motown Brand Book ︎ Click images to enlarge
	
	





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Motown Intial Research Presentation︎ Click images to enlarge
	


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</description>
		
	</item>
		
		
	<item>
		<title>Gert Dumbar—Designer &#38; Client, A Digital Publication</title>
				
		<link>https://morganlashbrook.com/Gert-Dumbar-Designer-Client-A-Digital-Publication</link>

		<pubDate>Tue, 27 Oct 2020 02:54:38 +0000</pubDate>

		<dc:creator>Morgan Lashbrook Portfolio</dc:creator>

		<guid isPermaLink="true">https://morganlashbrook.com/Gert-Dumbar-Designer-Client-A-Digital-Publication</guid>

		<description>
	
	














Gert Dumbar—Designer &#38;amp; Client:A Digital Publication




	
	role ︎ copywriter, art directorchannels ︎ digital publication, editorial content, collagepublished ︎ 2019



&#60;img width="1528" height="858" width_o="1528" height_o="858" data-src="https://freight.cargo.site/t/original/i/35a54fc10e9ac5844bbca714930ac138164b62a6da19c48c1b5c9baa225aebdf/gert-dumbar-digital-publication-thumbnail.jpg" data-mid="86798117" border="0"  src="https://freight.cargo.site/w/1000/i/35a54fc10e9ac5844bbca714930ac138164b62a6da19c48c1b5c9baa225aebdf/gert-dumbar-digital-publication-thumbnail.jpg" /&#62;


	
	This digital publication was an visual summary of Gert Dumbar’s design practice and essence as a designer, teacher, studio owner, and rule-breaker.
Gert Dumbar valued exploration and play in his design career spanning over 50 years. Dumbar practiced something known as Stylistic Durability—a practice in which a designer ignores trends, does their own research, and designs from scratch. This practice is thought to produce less dated looking design results and a results in a design approach tailored uniquely to each design briefResearch, design, concept, and copywriting were done by me.
	



&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/c4a378e4c25d569851b99ee29cdefa9f802f33a193d9eeea630c7671ff3170aa/5-3-20_GertDumbar_PageSketches-13-copy.jpg" data-mid="86819023" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/c4a378e4c25d569851b99ee29cdefa9f802f33a193d9eeea630c7671ff3170aa/5-3-20_GertDumbar_PageSketches-13-copy.jpg" /&#62;

	
	The information design of this digital zine is grouped by notable areas of Gert Dumbar’s life and career that have influenced his personal philosophy and design practice.Broken out into sections of Rebellion, Experimentation, Play, and Stylistic Durability this collage of imagery and type pairs with vibrant colors and de-stijl inspired grids. The design is meant to mirror Gert Dumbar’s sense of whimsy, play, and experimentation. 
The user is able to navigate to pages of the digital publication by swiping left or right, and also has access to a menu at all times.
	



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</description>
		
	</item>
		
		
	<item>
		<title>The Life Fair: Publication Design</title>
				
		<link>https://morganlashbrook.com/The-Life-Fair-Publication-Design</link>

		<pubDate>Tue, 27 Oct 2020 04:29:32 +0000</pubDate>

		<dc:creator>Morgan Lashbrook Portfolio</dc:creator>

		<guid isPermaLink="true">https://morganlashbrook.com/The-Life-Fair-Publication-Design</guid>

		<description>The Life Fair: Publication Designrole ︎ designer 
channels ︎ print, publication design
published ︎ 2018





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	This publication was a re-design of the interview between Agata Jaworska and Giovanni Innella about their exhibition, The Life Fair. The exhibition The Life Fair takes the form of a trade fair offering products and services connected with various aspects of life such as love, sex, birth, identity, health, security and death. Curators Agata Jaworska and Giovanni Innella give visitors the opportunity to explore possibilities for improving thei own bodies and lives but also confront them with the interests behind the products and services for sale.
	





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	The original published interview and accompanying articles was designed into a 24 page accordion style book with cardboard casing and large barcode accent, symbolizing the cardboard box that is often used to receive various e-commerce goods online.
Bold typography, color, complement and reflect the flow of physical fair space within the accordion style book. This system mirrors the same natural unstructured flow as the human condition itself. The reader can additionally utilize the accordion-style format to pull out sections of the book at a time and examine them in whatever section amount at a time that they desire. This allows the book to be consumed in a way that is unlike reading a traditional book one page at a time and makes the publication more of an experience.Additional some of my original photography is included within this publication to add a personal touch, and connection of myself into the book.
	


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		<title>Delphi Technologies Apollo 11 50th Anniversary Animation</title>
				
		<link>https://morganlashbrook.com/Delphi-Technologies-Apollo-11-50th-Anniversary-Animation</link>

		<pubDate>Tue, 27 Oct 2020 02:54:37 +0000</pubDate>

		<dc:creator>Morgan Lashbrook Portfolio</dc:creator>

		<guid isPermaLink="true">https://morganlashbrook.com/Delphi-Technologies-Apollo-11-50th-Anniversary-Animation</guid>

		<description>Apollo 11 50th Anniversary
role ︎ designer 
channels ︎ motion, social media, PR
published&#38;nbsp;︎ 2019





&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/1b1395f75db98996901cec8bdf930932bd05b2ce22fc080b093a225b27c2c8bc/Apollo11Animation_Final01_7-18-19.gif" data-mid="86794295" border="0"  src="https://freight.cargo.site/w/1000/i/1b1395f75db98996901cec8bdf930932bd05b2ce22fc080b093a225b27c2c8bc/Apollo11Animation_Final01_7-18-19.gif" /&#62;



	
	In celebration of the 50th anniversary of Apollo 11, we look back on the role Delphi Technoologies played in the manned-space program, which included developing the igniter spark plugs used to fire the second and third stages of the rocket that took astronauts to the moon. Delphi Technologies helped pioneer what was then thought to be impossible and today and continue to push the boundaries in propulsion and powering what’s next in mobility.
	





 

	
	The challenge for this piece was to make a unique piece of motion content while utilizing the Delphi Technologies brand colors. This paired with a narrative deep dive into Delphi’s technological contributions to the 1969 Apollo 11 Moon Landing.Originally the piece was briefed in as a static graphic request, but after research and exploration I conducted, I saw there was an opportunity to make a motion piece. This added engaging movement, dynamism and propulsion all reflective of what is involved with taking a rocket to the moon!
Concept, design, storyboarding, and animation by me.
	


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	<item>
		<title>Collage and Montage </title>
				
		<link>https://morganlashbrook.com/Collage-and-Montage</link>

		<pubDate>Thu, 03 Dec 2020 03:25:59 +0000</pubDate>

		<dc:creator>Morgan Lashbrook Portfolio</dc:creator>

		<guid isPermaLink="true">https://morganlashbrook.com/Collage-and-Montage</guid>

		<description>Collage and Montage
role ︎ designer 
channels ︎ collage, semiotics, print 
published&#38;nbsp;︎ 2019





	
	The Condon Report is a University of Colorado UFO Project, a group funded by the United States Air Force from 1966 to 1968 at the University of Colorado to study unidentified flying objects under the direction of physicist Edward Condon. The report only exists in a difficult to read webpage. With only a .txt file, I designed this 434 page publication from the ground up in five weeks using The Condon Report as body text.
	



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